About AWFT
A collective adventure for a better world.
Born from the conviction that the travel industry needs a new common ground — one that turns dialogue into decisions, and decisions into impact.
Our story
From a conversation to a movement.
AWFT was born in 2020 from a simple realisation: the global travel industry talks a lot — and decides too little. Six editions later, it has become the place where public institutions, global operators, destinations, investors, academics and emerging voices sit at the same table, on equal footing.
From Évora to Paris, the forum has kept the same compass: convergence over fragmentation, action over commentary, accountability over PR.
Why it exists
From dialogue to collective action.
Tourism is being reshaped by geopolitical shifts, climate pressure, technological acceleration and evolving expectations. The systems that govern it haven't caught up. AWFT exists to close that gap.
Independent
No industry association. No vendor pavilion. A neutral platform for the people who actually decide.
Curated
200 attendees — selected, not registered. Each voice represents a real lever on the future of travel.
Accountable
The forum is measured by what it enables: commitments, partnerships, policy moves, capital allocation.
Our framework
The five core pillars.
Every session, every keynote, every dinner — built around five interlocking imperatives.
Climate
Mitigation, adaptation and the practical work of decarbonising travel.
Environment
Biodiversity, water, waste — protecting the places that make travel meaningful.
Technology
From AI to digital identity, the tools reshaping the industry.
Economy
Capital flows, green finance and a new definition of value.
Social Impact
Communities, labour, and the people behind every itinerary.